East Coast Nannies was founded by Allison Hayward. The birds in our logo have special meaning to Allison. She and her mother Judy have a strong bond. She has supported Allison throughout all of her ventures and especially as she began building East Coast Nannies. In fact, she helped Allison obtain her very first babysitting job at age 13 and after all these years it has culminated in the creation of East Coast Nannies.
Judy has always used the nickname “bird” or “birdie” for Allison. As Allison was in the beginning stages of developing East Coast Nannies, Judy was diagnosed with Stage 4 ovarian cancer.
There was never a question of whether or not to continue creating East Coast Nannies.
This made our birds an easy choice as East Coast Nannies’ logo. These birds represent a loving bond between an adult and a child. The arch represents a bridge and how those closest to us gently guide us to our destination.